
I started working on the
Gombe Chimpanzee Blog (requires
Google Earth) in November of 2005. I started playing with the Google Earth
API after reading a really striking article in Technology Review on
Google Earth, and Microsoft's Virtual Earth (which hadn't been released yet), and knew right away that there were exciting
possibilities presented by this relatively new software.
A year and a half later and I am excited to say that the ideas behind the blog have really blossomed. The Google Earth/blog mash-up has gotten a fair amount of
Internet coverage over the last year, and last month was cited as an example in an interview with
Google's CEO, Eric Schmidt for
an article in The Economist magazine's
The World in 2007 on the future of the
Internet.
The thing that set the
Gombe Chimpanzee Blog (
GCB) apart from the many other
geo-referenced blogs is that rather than just
geotagging (
place marking) blog content, the the
GCB dedicates all blog content to the Google Earth format. This format requires readers to download Google Earth to read the blog, a decision that I felt was important but was not terribly popular when the blog was first published. Both at the Institute, and in the eyes of some who
wrote about the blog at the time of its release, the decision to have the blog run its content exclusively in the Google Earth format was
criticized. The format at first seemed unwieldy and downloading software asked too much of the reader; ultimately however it was to be what set us apart, and the reason the blog became so successful.
If the only tool you have is a hammer, you tend to treat everything as if it were a nailI argued that as a developer, both embracing and
simultaneously transcending the preconceptions of the format of Google Earth (or
Microsoft's Virtual earth, Yahoo's maps etc..) is the key to what lies behind the future of this new medium, and what made the GCB exciting. "I describe it as a browser for the earth," John
Hanke, general manager of
Google's Keyhole group, says of Google Earth, and this is the key leap that isn't being made with applications that rely solely on "place marking" from traditional web browsers alone. Ultimately these new "earth" browsers are interesting because they promise a means of wedding the web with real space, enhancing physical places with information that can deepen our experiences of them and make computing into a more transparent and "continuous" part of our real lives. How this information is rendered "inside" these new browsers is where the interesting challenge for designers, artists and developers lies.
Ultimately, the GCB was celebrated for providing content in a new way, rather than damned for alienating users of traditional tool sets. An important set of ideas to come to terms with when approaching a new technology like Google Earth, is that someone e
lse's attention, intention, and assumption about how a tool will be used is built into that instrument.
Abraham Maslow a twentieth century American
psychologist commented on technology, saying that if the only tool you have is a hammer, you tend to treat everything as if it were a nail. Overcoming this barrier in thinking is
imperative to understanding the broader
potential impact of a new
instrument. It is the artist's
responsibility, if not fate, to pick up a tool and use it in a completely novel way.
Labels: Eric Schmidt, geoblogging, geotagging, Gombe Chimpanzee Blog, Google Earth, Innovation