CV / Resume

Bryce R. Tugwell

Storymaker: Executive level online media professional, specializing in digital storytelling and unique content creation.

2018 SUMMARY

Executive level online creative/communications and media professional with twenty years of professional experience, specializing in digital storytelling, unique creative content development and outreach for scientific, environmental, and conservation organizations. Exceptional strengths in interactive content creation, project management, developing and executing online communications and marketing strategies, fundraising, web design, and creative direction.

Skill Set

Twenty years of professional experience in digital media and content creation specializing in
interface design, web development, interactive media, and motion design.

Skilled in both web programming and have extensive history with
the setup and use of a variety of content management systems, including Wordpress, Drupal,
Field Blogger, and Concrete5.

Proficient in both web programming and have extensive history with the setup and use of a variety of content management systems, including Wordpress, Drupal, Field Blogger, and Concrete5.

Experienced with the design and implementation of solar remote streaming video systems (wildlife cams)

Experience developing and maintaining museum style touchscreen displays.

Extensive fundraising experience, both online and via traditional development channels.
Five years managing staff and budgets at a large organization.

Strong understanding of site navigation and user interface design.

Successful grant writing and research.

Experience working with diverse clients.

Strong design and technical vocabulary, excellent communication skills.

Strong presentation and client management skills.

Solid understanding of back-end development methodologies.

Experienced drone pilot and aerial videographer / photographer. Currently working on applying for my Part 107 Remote Pilot Certification for commercial drone piloting.

Working towards my private pilots licence (aircraft) hope to complete licencing by the end of 2019 beginning of 2020.

Focused.

Team oriented.

Can work under tight deadlines.

Accomplishments of Note

Received $50,000 EPSCoR NSF Startup Grant in 2016 - 17 for the continued development of Field Blogger, an open source field journalling and geo-publishing toolset. See Ongoing Projects for more information on Field Blogger.

Received two $75,000 grants in 2014 - 15 (Biodiversity Institute research grant, and a grant from the University of Wyoming Dept of Research and Economic Development) for the development of FieldBlogger, an open source field journaling and geo-publishing toolset. See Ongoing Projects for more information on FieldBlogger.

Nominated (finalist and runner-up) for Webby Award, Best Activist Site category for the Jane Goodall Institute website.

Developed the software behind the Gombe Chimpanzee Blog EarthWatchr, cited by Eric Schmidt, CEO of Google, as an example of the future of the Internet in an interview with The Economist's “The World in 2007”

(see attached).

Created the Gombe Chimpanzee Blog (using the Google maps and Google Earth APIs), which was featured content on Google’s Blogger Buzz and Blogs of Note, Ogle Earth and was featured content on Google Earth and earth.google.com.

Winner of “Best Internet Marketing for a Cause” designation in 2006 from NetSquared.com for work with the Jane Goodall Institute.

EXPERIENCE

Director of Digital & Social Media Communications, University of Wyoming Biodiversity Institute

Apr 2013 – Present

Laramie, Wyoming

The mission of the Biodiversity Institute is to foster the understanding, appreciation and conservation of biological diversity through innovative research, education, and outreach, and by engaging a broad audience in the scientific process.

As the Biodiversity Institute’s Director of Digital and Social Media Communications, I work closely with other Institute staff to fulfill the mission of the Institute. I oversee and manage the development, production, content creation and maintenance of all the Institute’s electronic media, websites, and Berry Center interactive displays. I perform these functions in conjunction with partners in support of collaborative projects. A primary role as the Director of Digital and Social Media Communications is to develop and maintain the Biodiversity Institute’s online presence across a broad family of related websites. In addition, I manage the Institute’s media libraries (including photography and video libraries), perform video production direction and editing, and act as the unit’s photographer and videographer.

Primary tasks and responsibilities:

1. Design, develop and maintain the Institute's current family of websites, and build new web content as needed

Examples: Keep web presence (websites and social media) fresh through regular updates and content creation.

Maintain and write Biodiversity Institute news, maintain media sections and Institute Calendar and Events area.

Track site visitation and inform unit managers about trends and needs.

Suggest improvements/changes to web presence; make changes as requested.

2. Provide new and creative ideas for how Institute staff can more effectively use technology to promote the Institute’s mission, and take the lead to develop agreed-upon suggestions.

3. Manage the Berry Center’s interactive museum displays.

Examples: Research and create museum interactive touch screen content covering a variety of biodiversity topics and laboratories on the 10 interactive museum displays around the Berry Biodiversity Conservation Center.

Maintain touch screen displays, apply updates, troubleshoot computer issues, and make or arrange for physical repairs to the interactive displays as necessary.

Manage the Animal Eyes exhibit, troubleshooting, regularly checking, and rebooting the eight computer driven sculptures as needed.

Develop new displays and update existing content as required, e.g., The History of Life and Tree of Life, The Eukaryotes, Vegetation Biodiversity in Wyoming: Wyoming interactive photo map, Vertebrate Collection and Stable Isotope Facility content and displays.

4. Act as the Institute photographer / videographer.

Examples: Take photos and or video at Institute events, functions and field programs; organize and archive such materials, and make available to a range of users including Institute staff.

Shoot, produce and edit video and photos for interactive content; produce instructional videos, educational material, and documentary style content at the request of Institute staff and partners.

Manage the video and photography libraries; find and retrieve content when needed by staff or others.

5. Support the Institute’s staff with general media or media-related technology issues

Examples: Assist with the setup of temporary displays.

Assist with media software troubleshooting and installation

Work with printers in the production and oversight of Biodiversity Institute printed materials.

6. Fund personal projects and programs by identifying, developing, and maintaining grants.


Board Member - The Eyak Preservation Council

2014 - 2016

Cordova, Alaska

The Eyak Preservation Councils mission is to honor Eyak Heritage and to conserve wild salmon culture and habitat through education, awareness and the promotion of sustainable lifeways for all peoples.

Responsibilities:

Performed standard board duties:

Establishing the organization's mission and purpose.

Executive director-electing, supporting, reviewing.

Organizational planning and monitoring.

Assessing and developing skills.

Spreading word about the organization and it's work.

​Digital Communications Consultant - Multiple Clients

2008 - 2013

Laramie, Wyoming; Boulder, Colorado; Washington, DC.

Worked with James Balog and the Extreme Ice Survey team to create the Extreme Ice Survey website and related Google Earth gallery allowing viewers to view geographically located time lapse films of the over 30 glaciers documented by the Extreme Ice Survey team over the previous 3 years.

Worked with Mike Fay and National Geographic creating a real time “geoblog” using Earthwatchr software I developed at JGI to track his year-long Redwood Transect through California’s redwood forests in Google Maps and Google Earth.

Developed and maintained the Migration Initiative website and public program migration maps using Google Maps.

Co-managed the Laramie Economic Development Corporation’s Partners-in-Progress capital campaign with Jodi Guerin in 2008 and 2009, resulting in $650,000 in annual pledges from local businesses.

​Director of IT and Creative Services - The Jane Goodall Institute

2002 - 2009

Ballston, Virginia

RESPONSIBILITIES:

Managed, implemented and maintained all aspects of IT at the Jane Goodall Institute offices in the USA and assisted as needed in Africa offices.

Managed and oversaw IT staff and interns.

Managed all IT related systems and user needs including desktop support, server management and telephony.

Created, implemented, and managed the JGI family of websites in conjunction with the needs of the different JGI departments, management, and programs.

Created and managed the JGI Intranet, website content management system and “Lightbox”, The Jane Goodall Institute's Media Management database.

Created and managed all web-related databases and web servers.

Worked closely with development staff and communications team to research and identify Internet marketing opportunities and strategies, and created and implemented the first JGI eNewletter.

Was responsible for continually improving the JGI online brand though yearly user survey reviews and personal observation.

Created general web and IT budgets.

Worked closely with the VP of Communications to identify and ensure JGI did its best to define and continually follow best practice web policies.

Managed, created, and deployed Rich Media content (Online Flash Presentations, Video Editing and PowerPoint Development).

Created and managed the JGI Branding standards guide, ensuring layout, and corporate publishing standards were met.

Served as creative director for all web-related projects and in-house promotional and fundraising projects such as posters, flyers, brochures, advertisements, logo development letterhead, and store merchandise branding.

Managed branding and deliverables for media projects with Discovery Communications, MTV, National Geographic, Science North and other media outlets.

Provided project management and communications with all 3rd party vendors associated with the JGI website for e-commerce and click-through advertising.

Managed Communications Interns and Communications Coordinator on all web-related projects.

ACCOMPLISHMENTS OF NOTE:

Created the Gombe Chimpanzee Blog (using the Google maps and Google Earth APIs), which became a Google featured site on Blogger Buzz, Blogs of Note, and featured content on Google Earth and earth.google.com, and was cited by Eric Schmidt, CEO of Google, as an example of the future of the Internet in an interview with The Economist's The World in 2007.

JGI organization website www.janegoodall.org nominated (finalist) for 2003 Webby Award, Best Activist Site category.

Won Best Internet Marketing for a Cause 2006 from NetSquared.com, for the Chimpanzee Guardian online fundraising campaign, a Flash based campaign that grossed more than $125,000 in 9 months, at the time outperforming all other previous web-based campaigns at the Jane Goodall Institute.

Art Director - ​Pipeline Interactive

2000 - 2001

Lebanon, Pennsylvania

RESPONSIBILITIES:

Provided creative direction throughout the development, design, production and presentation of graphic and web design projects.

Actively engaged in the development of creative concepts and their visual execution.

Worked as the lead Flash/Actionscript developer.

Developed and implemented web design parameters, visual standards and style guides.

Simultaneously developed and managed multiple projects.
Assisted in determining the schedule of all stages of creative design and deliverables, working closely with project managers and account executives.

Communicated and collaborated with project teams, clients, vendors and contractors throughout the lifecycle of projects.

Wrote and presented the design sections of creative deliverables.

Successfully developed and followed design budgets and time lines.
Conducted training in Flash5 and ActionScript techniques for

Pipeline Interactive employees and company clients.

Developed and designed company presentation materials and demo products.

Provided graphic and content upkeep for enterprise clients and company homepage.

Managed website usability issues.

Developed navigation strategies and produced site maps and data flow charts for presentations.

Participated in the team development of company proposals and technical documents.
Organized and led focus groups.

​Web Designer / Director of Multimedia - Alphabet Graphics Information Systems

January 2000 – October 2000

Mountville, Pennsylvania

RESPONSIBILITIES:

Led creative direction throughout the development, design, production and presentation of print, multimedia and web design projects.

Developed and executed creative concepts, from presentation to proof.

Worked as the lead Flash developer.

Simultaneously developed and managed multiple projects.

Assisted in determining the schedule of all stages of creative design and deliverables, working closely with account executives.

Communicated and collaborated with project teams, clients, vendors and contractors throughout the timeline on multiple projects.

Regularly participated in project cost estimation.

Managed usability issues.

Developed navigation strategies and produced site maps and data flow charts for presentations.

SCIENTIFIC PUBLICATIONS

Nordell, C. J., B. R. Tugwell, B. R. Barber, G. P. Beauvais, T. I. Wellicome, and E. M. Bayne. (In-preparation). Video captured adult Ferruginous Hawk behaviour during egg-laying and incubation. Journal of Raptor Research.

EDUCATION

1991-1995 The Corcoran School of Art
Washington, DC  - BFA Fine Arts

1995-1998 Pennsylvania State University
State College, PA - Graduate Sculpture Program

REFERENCES

Letters of Recomendation: 

- Dr. Jane Goodall Ph.D., DBE The Jane Goodall Institute & UN Messenger of Peace

Dr. Gary P. Beauvais, Director Wyoming Natural Diversity Database, Interim Director, University of Wyoming Biodiversity Institute (available soon, or      by request.)

- Vinnie Wishrad., Senior Director, Community and Membership, Conservation International